This slideshow, created by John Moore of Brand Autopsy, highlights the best quotes taken from the new book, The Age of Conversation 2.

This book is the follow-up to a collection of essays published in 2007 by a group of writers advocating the new age of marketing, where the message is centered around conversations. The second edition challenges companies to let go of their old ways to embrace and adopt a new perspective on marketing.

It encourages business leaders to face the reality that they cannot control the perception of their brand in a marketplace that has been armed with open, archived communication channels. They must view the Internet not as another medium, but as a 2-way conversational tool. They can use it to refine and evolve products and services with valuable customer feedback. They have to let go of the fear and join in on the conversation in order to use it effectively.