Myles Interactive | Web Design + Marketing | Austin, Texas » Videos http://www.millionmyles.com Brand Identity, Web Development, New Media Marketing Wed, 28 Apr 2010 22:27:03 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 A Dramatic Shift in Marketing Reality http://www.millionmyles.com/videos/a-dramatic-shift-in-marketing-reality/ http://www.millionmyles.com/videos/a-dramatic-shift-in-marketing-reality/#comments Thu, 26 Feb 2009 21:30:13 +0000 Carson Coots http://localhost:8888/?p=22

Life used to be simple. Easy brand choices, clear USP’s, mass media dominance, overall advertising acceptance, very few media channels, and you could apparently reach 80% of people with three spots on prime-time television.

This animation dramatizes rise of new media, convergence, mobility, individualism, consumer attitudes, and the impact of technology on marketing. It was created by German filmmaker and ad-man Michael Reissinger of Deli Pictures.

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