On October 30th, I had the pleasure of attending SWOMfest in Austin, a conference organized by Jackie Huba and Ben McConnell from Church of the Customer blog who created the Society for Word of Mouth network. In addition to the points made in the video above (created by Jay Ehret), there were plenty of other [...]

This slideshow, created by John Moore of Brand Autopsy, highlights the best quotes taken from the new book, The Age of Conversation 2.
This book is the follow-up to a collection of essays published in 2007 by a group of writers advocating the new age of marketing, where the message is centered around conversations. The [...]

People often champion the use of social media to reach customers and enhance marketing efforts…but what about using these tools to innovate from within? In this video, Best Buy CEO Brad Anderson describes how they have used social networks, Wikis, and other Web 2.0 tools to harness the expertise of it’s 175,000 employees and [...]

Life used to be simple. Easy brand choices, clear USP’s, mass media dominance, overall advertising acceptance, very few media channels, and you could apparently reach 80% of people with three spots on prime-time television.
This animation dramatizes rise of new media, convergence, mobility, individualism, consumer attitudes, and the impact of technology on marketing. It was [...]