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Hyperlocal Category

February 27, 2010

Yelp is Driving Business Owners Literally Insane

Yelp.com is quickly becoming one of the most popular user review and business rating sites on the planet, and has built a small army of loyal users, or ‘Yelpers”, to buffer this growth.  Many business owners have a love/hate relationship with it.  When they get good reviews, they love it.  But bad reviews have the [...]

March 10, 2009

The Building Blocks for Word of Mouth

On October 30th, I had the pleasure of attending SWOMfest in Austin, a conference organized by Jackie Huba and Ben McConnell from Church of the Customer blog who created the Society for Word of Mouth network. In addition to the points made in the video above (created by Jay Ehret), there were plenty of other [...]