Michelle Miller of Wonder Branding, a blog focusing on marketing to women, examines how time influences the female purchasing process:

Where she gets her energy, combined with her outlook on life, gives you the underlying framework you need in order to build an effective, profitable marketing strategy. It will affect every part of your business, from planning to copywriting to customer service.

Michele Miller is a partner in the Wizard of Ads marketing firm, with a client roster that has included businesses of all sizes across North America, including Best Buy, Timberland, Sirius Satellite Radio, and Lincoln Center for the Performing Arts. Michele is the author of The Soccer Mom Myth: Today’s Female Consumer – Who She Really Is, Why She Really Buys, a 2008 release that found itself on the “Top Twenty List” of Amazon.com’s marketing business book sales.