Yelp.com is quickly becoming one of the most popular user review and business rating sites on the planet, and has built a small army of loyal users, or ‘Yelpers”, to buffer this growth.  Many business owners have a love/hate relationship with it.  When they get good reviews, they love it.  But bad reviews have the [...]

On October 30th, I had the pleasure of attending SWOMfest in Austin, a conference organized by Jackie Huba and Ben McConnell from Church of the Customer blog who created the Society for Word of Mouth network. In addition to the points made in the video above (created by Jay Ehret), there were plenty of other [...]

For help finding an original, descriptive, and memorable domain name for your web site, here are some great tools that will make your search more efficient.
Bust-A-Name: This is my favorite place to search for an available domain… because the results are instantaneous. I use the “quick domain check” tool on the top right. The [...]

This slideshow, created by John Moore of Brand Autopsy, highlights the best quotes taken from the new book, The Age of Conversation 2.
This book is the follow-up to a collection of essays published in 2007 by a group of writers advocating the new age of marketing, where the message is centered around conversations. The [...]

People often champion the use of social media to reach customers and enhance marketing efforts…but what about using these tools to innovate from within? In this video, Best Buy CEO Brad Anderson describes how they have used social networks, Wikis, and other Web 2.0 tools to harness the expertise of it’s 175,000 employees and [...]

“Authenticity” is defined by Webster as: “True to one’s own personality, spirit, or character.” It is also a synonym for “Genuine”, which can be defined as “free from hypocrisy or pretense.” When you craft your marketing messages, How can you create them free from overblown or cliche claims while still delivering a story compelling [...]

Life used to be simple. Easy brand choices, clear USP’s, mass media dominance, overall advertising acceptance, very few media channels, and you could apparently reach 80% of people with three spots on prime-time television.
This animation dramatizes rise of new media, convergence, mobility, individualism, consumer attitudes, and the impact of technology on marketing. It was [...]

Michelle Miller of Wonder Branding, a blog focusing on marketing to women, examines how time influences the female purchasing process:
Where she gets her energy, combined with her outlook on life, gives you the underlying framework you need in order to build an effective, profitable marketing strategy. It will affect every part of your business, from [...]

The Machine is Us/ing Us, produced by Dr. Michael Wesch of the Digital Ethnography Working Group at Kansas State University, elegantly explains the idea behind Web 2.0 and it’s impact on us. If you haven’t checked out some of the other fascinating projects by this group of undergraduates, it’s worth a look.
Dubbed “the explainer” by [...]